About Us

NZBP is a company focused on ensuring the NZ strawberry industry has the varieties that will allow fruit growers to produce profitable crops of strawberries.  History has shown that University of Californian varieties are well suited to the NZ climatic and growing conditions, but NZBP are open to dealing with any organization that wants to distribute strawberry varieties to NZ growers.  NZBP has the testing, controls and distribution systems that will give every variety the best chance to achieve success.

Services

New Zealand Berryfruit Propagators provides a number of essential services to the strawberry industry.

New Variety Import

In conjunction with SGNZ, NZBP will appointment several representatives to choose new varietal releases from the University of California's breeding program. These varietal selections will be based on performance, and special traits that make them suitable for NZ's growing conditions.

Varietal Assessments

Imported UC varieties are rated according to their potential value based on the following categories:A. Outstanding potential value to the industry segmentB. Considerable ValueC. May have value for a specific purpose but likely to be of limited commercial value Ratings are made when the decision to important/release them is made and then is reviewed on an annual basis.

High Health Production Stream

NZBP ensures that the propagated plants are of an acceptable commercial quality by an informed selection of propagators, incentives and annual inspections of the propagator's properties.

Trueness to Type Testing

A vastly important factor for strawberry fruit growers is to be certain that the variety of plants they are ordering from propagators are in fact the correct varieties. Any incorrect varieties being sold as others can lead to lawsuits and unpleasant negotiations. To avoid these situations, NZBP performs annual trueness-to-type tests in Auckland and Christchurch to ensure the correct varieties are being sold by propagators.

Varieties

Variety performance has several facets, and each are important for growers to consider as they affect profitability in their individual production systems.

Propagators

NZBP licenses nurseries to grow the UC Davis strawberry genetics in NZ.